Director Morgan Spurlock takes on advertising and product placement in movies with this entertaining documentary. In order to finance this film, Spurlock sought out a professional team to help him define his brand in order to find the right companies who would invest in his film. Spurlock is a well aware of his brand which makes him the right filmmaker for this documentary that shows the process. Unfortunately advertising and product placement is a reality in the film industry, specially all blockbusters which makes them the right target for it. 1001 Films' coverage of films on DVD.
Sunday, January 29, 2012
The Greatest Movie Ever Sold
Director Morgan Spurlock takes on advertising and product placement in movies with this entertaining documentary. In order to finance this film, Spurlock sought out a professional team to help him define his brand in order to find the right companies who would invest in his film. Spurlock is a well aware of his brand which makes him the right filmmaker for this documentary that shows the process. Unfortunately advertising and product placement is a reality in the film industry, specially all blockbusters which makes them the right target for it. 1001 Films' coverage of films on DVD.
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